THE ILLUSTRATOR DESIGNED VECTOR ART OF MEDICAL RECORDS
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PART DUEX
Rushkoff: the Persuaders
Key Terms
* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media
TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THESE TERMS AS WE FINISH THIS DOCUMENTARY!
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/