SHORT REVIEW SESSION FOR FINAL TEST ON FRIDAY DEC. 10TH

ALL WE ARE GOING TO DO TODAY IS JUST GO OVER WHAT YOU NEED TO REVIEW FOR THE FINAL TEST ON FRIDAY


1. The Medium is the Message, by McLuhan
review:  Understanding Media: Extensions of Man (1964)


"McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself."


Be able to explain McLuhan's concept of medium, content vs. message, global village
Give examples of current mediums and how they would fit into McLuhan's philosophy of "the medium is the message.

2. Social Media and Web 2.0 / Andrew Keenreview: Social Media and Web 2.0
explain the shift from web 1.0 to web 2.0
what technologies are examples of web2.o, what are some specific examples?


According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) be able to give examples...
review:
The Great Seduction - Andrew Keen
Truth and Lies - Andrew Keen

3. Douglas Rushkoff (Digital Nation and The Persuaders)
Be able to talk about Rushkoff and the techniques from his films:

* neuromarketing ( psychological )
* emotional branding
* creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* guerrilla marketing ( talk about re-appropriation of marketing techniques  )
 


4. Bitmap VS. Vector Graphics
Be able to explain the differences between the two
What applications and file formats are associated with each?